Thursday, May 6, 2010
Wednesday, April 28, 2010
Kevin Kelly
In the past 5000 day, the internet has evolved into what it is today. It has turned into this universal web place where users control it. We never thought Wikipedia would be what it is today with all of its information. Satellite images of the world seemed to be impossible before. Kevin Kelly refers to the web as one machine that runs without interruptions. It works like our brain, except the internet doubles every two years!
The second stage is linking. We cannot stop people from linking pages or linking to you. The third is linking pages. Every person or item will have a specific code which will link to something. The web will be able to read itself such as places.
Billions of social sites on the web. Kelly thinks you should only have to tell the web your personal information once, and then any other time, the web should be able to know your information.
It is just surprising to me that the internet has come as far as it has today and that we are still going farther in so far as trying to design the internet in a way that will understand us and know us personally. I don't know if I like this step in society. Personally, I don't want a computer knowing all of my information and becoming that dependent on technology.
The second stage is linking. We cannot stop people from linking pages or linking to you. The third is linking pages. Every person or item will have a specific code which will link to something. The web will be able to read itself such as places.
Billions of social sites on the web. Kelly thinks you should only have to tell the web your personal information once, and then any other time, the web should be able to know your information.
It is just surprising to me that the internet has come as far as it has today and that we are still going farther in so far as trying to design the internet in a way that will understand us and know us personally. I don't know if I like this step in society. Personally, I don't want a computer knowing all of my information and becoming that dependent on technology.
Tuesday, April 27, 2010
Web 3.0
Technology continues to change and this includes the internet. The web has changed from 1.0 to 2.0, and now seems to be heading in the direction to a Web 3.0. Right now the Web 2.0 is based on social networking and the users contributing to its success. Web 3.0 will be the start of a "personal assistant" type of internet. We are already starting to experience this with Pandora, where it is like a personal radio; it makes a playlist based on the type of music you picked. So it works for you and knows what you like. This is what the internet might be like in the future. The internet is going to do the work for you.
I don't know how I feel about this yet. It does seem like a good idea - the fact that the internet knows what you want and is more personal. However, I don't think it is a good idea for us to become so dependent on the internet. I personally don't want to get that dependent on the web because I like to do things on my own. Also, how safe can this be. I feel that a lot of personal information might be out on the web and personally, i wouldn't feel comfortable with that.
If this is the direction that that the internet is headed towards for the future, then so be it. I personally don't want it to, but it cannot be stopped.
I don't know how I feel about this yet. It does seem like a good idea - the fact that the internet knows what you want and is more personal. However, I don't think it is a good idea for us to become so dependent on the internet. I personally don't want to get that dependent on the web because I like to do things on my own. Also, how safe can this be. I feel that a lot of personal information might be out on the web and personally, i wouldn't feel comfortable with that.
If this is the direction that that the internet is headed towards for the future, then so be it. I personally don't want it to, but it cannot be stopped.
Wednesday, April 7, 2010
Friday, March 26, 2010
Illustrator proposal
1. I think for the visual component part of my essay I would like to maybe create an advertisement for the Nokia 888. Since it is a new product, I think it would be a good idea to make an advertisement type poster as though it were on the market already.
2. Illustrator is still very new to me but I know that I am going to probably use text and the shape drawing tool. I will probably just play around with the program and figure out what tools to use.
3. I really want this advertisement to be eye catching and I want the picture of the phone on the page and maybe it's features. I might draw the phone in a different form that it can turn into.
2. Illustrator is still very new to me but I know that I am going to probably use text and the shape drawing tool. I will probably just play around with the program and figure out what tools to use.
3. I really want this advertisement to be eye catching and I want the picture of the phone on the page and maybe it's features. I might draw the phone in a different form that it can turn into.
Wednesday, March 24, 2010
midterm project - Nokia 888
Kate Conard
Professor Jacobsen
Media Literacy
Midterm Project
Nokia 888
No need to stick it in your pocket or backpack. No more looking for it as it rings. Don’t have any pockets? Well thanks to its new form fit, you can simply wrap it around your wrist or clip it to the side of your pants! The new Nokia 888 form phone is the cell phone of the future. Communication is extremely important to our society. No matter where you go, the phone “follows you.”
How does this phone bend to fit around your wrist? The phone has a touch-sensitive body cover that allows it to form around basically anything. The battery is a liquid battery which, again, adds to the flexibility of the phone. Other features are its speech recognition and flexible touch screen. If you need an alarm clock, the phone can be set as an alarm clock, if you want it to turn into the shape of a phone, it’s simple! No buttons, no bulgy look; it’s sleek, form fitting and easy to use. The user personalizes the phone to the forms which fit their lives the best.
The Nokia 888 is meant to act as an “electronical pet” that forms to your movement. In the morning it may ask, “What are we going to do today?” or “We are here.” It sort of acts like your friend. The user may also send these e-motions, or electronical motions, to other Nokia 888 users such as a heart or send a little dance that the phone will do as it reaches your friends phone to ask them to a party. You can have a video chat on the phone as it is wrapped around your wrist and you’re walking down the street! It is amazing that this phone will fit your life style!
Some other features besides the alarm clock, is the phone has PDA (Personal Digital Assistance), GPS (Global Positioning System), push email receiver, and is a digital wallet! The phone was designed by Tamer Nakisci and recognized in 2005 and is still just a concept, but soon to be reality. There is no release date, nor price as it is still new. The Nokia 888 will change what we think of cell phones and.
It will be important for marketers to reach us consumers successfully for this phone to become well known. There are many different techniques that can be used to inspire consumers to understand the Nokia 888. Neuromarketing, for example, came into play about seven years ago; bringing science into the marketing world. It is to look at consumers as brains, and not people. Scientist have found that brains are making the decision. It is a three step decision process in which the final step is made in the reptilian brain. Touching people’s emotion and compassion part of the brain is important when marketing as many people make their decisions based on how they feel about something. When neuromarketing, the following questions should be considered: Who, what when and why. “Why” is extremely important because it involves all three parts of the brain. When marketing the Nokia 888, marketers should really focus on how consumers will feel about the technology. It is meant to target a younger crowd, so they should definitely study and work with the younger crowd to what they like best about the phone and then advertise the phone using the parts that the consumers find most beneficial and what they think will get them to purchase the phone.
Emotional branding deals with a person’s experience with a particular brand. “Needs” turn into “wants.” For example, we need clothes, but we want clothes form JCrew or Ralph Lauren. It’s “cooler” to get a cup of coffee from Starbucks than your local coffee shop. This is a very important technique to consider when marketers are selling a new product to consumers. If done correctly, emotional branding could be very beneficial when advertising the Nokia 888. This phone falls into a completely new category of cell phones. They need to make sure to represent this phone as the “new phone that everyone is buying,” and in order to be “cool” you need to get it.
Narrowcasting is the spreading of an advertising message to a small group of people using television, mail, trade publications or seminars. It delivers custom-tailored ads that have to do with previous purchases of future consumers. Email is an example, as people get email to certain places that they subscribed to. Those companies can send them new information regarding new products in which these consumers might enjoy. The Nokia 888 can be marketed using this technique if a user of the Nokia Phone brand is subscribed with Nokia, they could get mail, or email regarding the new phone. Seeing these advertisements, they might be more likely to buy it because they trust the company.
Rhetorical marketing deals with different types of communications used to seem reliable and convincing to the consumer. Marketers change their form of communication to reach the consumer. This is usually done by choosing the right words of styles of writing in which the recipient agrees with. This form of marketing can be used when advertising the Nokia 888 if the marketer chooses words such as, “user-friendly,” or “phone that understands you,” something that will grab the attention of the consumer in which they will want to use a phone that “understands” them or is easy to use.
Under the radar marketing is basically marketing done via television, radio or the newspaper. There are also these websites called, “under the radar digital media websites,” in which users stay connected via the internet by sharing photos or comments. This can help market the Nokia 888 perhaps if people working for Nokia make a page on Facebook with information such as price, the release date, or features of the phone. Consumers will then be able to look up information about the phone to determine if they want to buy it.
Product placement is a type of advertising in which branded products are advertised in places that are not “advertisements” such as the movies or television shows. This can easily be done for the Nokia 888. The next modern movie made, rather than have a “typical” cell phone be advertised, use the Nokia 888 form phone. Viewers of this movie may wonder what the phone is and research it, wanting to purchase the phone.
Making your product recognizable is extremely important in the advertising world. The Nokia 888 is original therefore marketing it should be fairly easy. Future techniques of marketing will really depend on strategy of the marketers. A great way of advertising a new product could be making a blog about it through the internet that anyone can comment on or ask questions. Users could easily get the latest updates and information regarding the Nokia 888.
The Nokia 888 form phone is a great concept that will hopefully really turn into the next generation of cell phones. Its unique form fit and voice recognition really allows it to be a phone like no other that is user-friendly. From its alarm clock, flexible touch screen to its e-motion feature, it seems to be the “perfect phone.” The techniques used in advertising this product will truly affect the results of the popularity of this phone. Hopefully Marketers will study the phone and users carefully when determining how they are going to advertise it, though many of the techniques seem to be successful.
My Opinion:
It is difficult for me to decide whether I like this idea of the Nokia 888 form phone. Usually I am not a fan of new technology because I think it is hurting out society more than it is benefiting it. However, this form phone and its unique design, I find very interesting. I think the idea is great and yes, it will make some of the things we do in life easier. Yet I don’t think we always need to be “connected” all the time. I think the more we are connected to email and the internet, the less connected we are to things in life such as nature, or face –to-face conversations. For example, the other day I took was riding the train and I noticed majority of the people on the train were constantly on their Blackberry phones. Whether checking email or on an important business call, these people were always connected. Whatever happened to reading a book, or enjoying the scenery? I cannot say that I like this Nokia 888 form phone concept because I believe we are too connected to the internet as it is.
I do think the concept that the phone can form around your wrist, or clip to your pocket is great because many people who lose their phone or find it difficult to fit in their pocket will find this extremely beneficial. The fact that the other side of the phone is a touch screen is also a great idea. What I am also concerned with is how dependent it seems that we will become of this phone. In the YouTube video, the girl using the phone, uses it as an alarm clock, help her decide what to do today, a GPS system, a phone, the internet, and payment for a book she bought. What if it breaks? Or is lost? Will she know how to handle herself? I just fear for the next generation that they won’t learn how to do everyday activities because they might be so dependent on this technology.
Works Cited
"Form Follows You, Nokia 888 Concept Cell Phone | Tuvie Industrial Design and Future Technology." Tuvie Industrial Design and Future Technology - Automotive Design | Futuristic Gadget | Product Design. Web. 16 Mar. 2010..
"Future Cellphone:Nokia 888." HubPages. Web. 16 Mar. 2010..
"Narrowcasting Definition." BusinessDictionary.com - Online Business Dictionary. Web. 16 Mar. 2010..
Neuromarketing. Web. 16 Mar. 2010..
Nokia 888 - A Phone Of The Future - Pictures, Videos, Information. Web. 16 Mar. 2010..
"Nokia 888." HubPages. Web. 1662 Mar. 2010..
"Product Placement -." Wikipedia, the Free Encyclopedia. Web. 16 Mar. 2010..
"Purchasing Motivators." The Wiglaf Journal - Sales, Marketing, & Entrepreneurship. Web. 16 Mar. 2010..
"Rhetoric, Marketing and Research. Rhetoric in Advertising." B. Web. 16 Mar. 2010..
"What Is Narrowcast? - A Word Definition From the Webopedia Computer Dictionary." Webopedia: Online Computer Dictionary for Computer and Internet Terms and Definitions. Web. 16 Mar. 2010..
"WikiAnswers - What Is under the Radar Marketing." WikiAnswers - The Q&A Wiki. Web. 16 Mar. 2010..
"YouTube - Nokia 888 Design." YouTube - Broadcast Yourself. Web. 16 Mar. 2010..
Professor Jacobsen
Media Literacy
Midterm Project
Nokia 888
No need to stick it in your pocket or backpack. No more looking for it as it rings. Don’t have any pockets? Well thanks to its new form fit, you can simply wrap it around your wrist or clip it to the side of your pants! The new Nokia 888 form phone is the cell phone of the future. Communication is extremely important to our society. No matter where you go, the phone “follows you.”
How does this phone bend to fit around your wrist? The phone has a touch-sensitive body cover that allows it to form around basically anything. The battery is a liquid battery which, again, adds to the flexibility of the phone. Other features are its speech recognition and flexible touch screen. If you need an alarm clock, the phone can be set as an alarm clock, if you want it to turn into the shape of a phone, it’s simple! No buttons, no bulgy look; it’s sleek, form fitting and easy to use. The user personalizes the phone to the forms which fit their lives the best.
The Nokia 888 is meant to act as an “electronical pet” that forms to your movement. In the morning it may ask, “What are we going to do today?” or “We are here.” It sort of acts like your friend. The user may also send these e-motions, or electronical motions, to other Nokia 888 users such as a heart or send a little dance that the phone will do as it reaches your friends phone to ask them to a party. You can have a video chat on the phone as it is wrapped around your wrist and you’re walking down the street! It is amazing that this phone will fit your life style!
Some other features besides the alarm clock, is the phone has PDA (Personal Digital Assistance), GPS (Global Positioning System), push email receiver, and is a digital wallet! The phone was designed by Tamer Nakisci and recognized in 2005 and is still just a concept, but soon to be reality. There is no release date, nor price as it is still new. The Nokia 888 will change what we think of cell phones and.
It will be important for marketers to reach us consumers successfully for this phone to become well known. There are many different techniques that can be used to inspire consumers to understand the Nokia 888. Neuromarketing, for example, came into play about seven years ago; bringing science into the marketing world. It is to look at consumers as brains, and not people. Scientist have found that brains are making the decision. It is a three step decision process in which the final step is made in the reptilian brain. Touching people’s emotion and compassion part of the brain is important when marketing as many people make their decisions based on how they feel about something. When neuromarketing, the following questions should be considered: Who, what when and why. “Why” is extremely important because it involves all three parts of the brain. When marketing the Nokia 888, marketers should really focus on how consumers will feel about the technology. It is meant to target a younger crowd, so they should definitely study and work with the younger crowd to what they like best about the phone and then advertise the phone using the parts that the consumers find most beneficial and what they think will get them to purchase the phone.
Emotional branding deals with a person’s experience with a particular brand. “Needs” turn into “wants.” For example, we need clothes, but we want clothes form JCrew or Ralph Lauren. It’s “cooler” to get a cup of coffee from Starbucks than your local coffee shop. This is a very important technique to consider when marketers are selling a new product to consumers. If done correctly, emotional branding could be very beneficial when advertising the Nokia 888. This phone falls into a completely new category of cell phones. They need to make sure to represent this phone as the “new phone that everyone is buying,” and in order to be “cool” you need to get it.
Narrowcasting is the spreading of an advertising message to a small group of people using television, mail, trade publications or seminars. It delivers custom-tailored ads that have to do with previous purchases of future consumers. Email is an example, as people get email to certain places that they subscribed to. Those companies can send them new information regarding new products in which these consumers might enjoy. The Nokia 888 can be marketed using this technique if a user of the Nokia Phone brand is subscribed with Nokia, they could get mail, or email regarding the new phone. Seeing these advertisements, they might be more likely to buy it because they trust the company.
Rhetorical marketing deals with different types of communications used to seem reliable and convincing to the consumer. Marketers change their form of communication to reach the consumer. This is usually done by choosing the right words of styles of writing in which the recipient agrees with. This form of marketing can be used when advertising the Nokia 888 if the marketer chooses words such as, “user-friendly,” or “phone that understands you,” something that will grab the attention of the consumer in which they will want to use a phone that “understands” them or is easy to use.
Under the radar marketing is basically marketing done via television, radio or the newspaper. There are also these websites called, “under the radar digital media websites,” in which users stay connected via the internet by sharing photos or comments. This can help market the Nokia 888 perhaps if people working for Nokia make a page on Facebook with information such as price, the release date, or features of the phone. Consumers will then be able to look up information about the phone to determine if they want to buy it.
Product placement is a type of advertising in which branded products are advertised in places that are not “advertisements” such as the movies or television shows. This can easily be done for the Nokia 888. The next modern movie made, rather than have a “typical” cell phone be advertised, use the Nokia 888 form phone. Viewers of this movie may wonder what the phone is and research it, wanting to purchase the phone.
Making your product recognizable is extremely important in the advertising world. The Nokia 888 is original therefore marketing it should be fairly easy. Future techniques of marketing will really depend on strategy of the marketers. A great way of advertising a new product could be making a blog about it through the internet that anyone can comment on or ask questions. Users could easily get the latest updates and information regarding the Nokia 888.
The Nokia 888 form phone is a great concept that will hopefully really turn into the next generation of cell phones. Its unique form fit and voice recognition really allows it to be a phone like no other that is user-friendly. From its alarm clock, flexible touch screen to its e-motion feature, it seems to be the “perfect phone.” The techniques used in advertising this product will truly affect the results of the popularity of this phone. Hopefully Marketers will study the phone and users carefully when determining how they are going to advertise it, though many of the techniques seem to be successful.
My Opinion:
It is difficult for me to decide whether I like this idea of the Nokia 888 form phone. Usually I am not a fan of new technology because I think it is hurting out society more than it is benefiting it. However, this form phone and its unique design, I find very interesting. I think the idea is great and yes, it will make some of the things we do in life easier. Yet I don’t think we always need to be “connected” all the time. I think the more we are connected to email and the internet, the less connected we are to things in life such as nature, or face –to-face conversations. For example, the other day I took was riding the train and I noticed majority of the people on the train were constantly on their Blackberry phones. Whether checking email or on an important business call, these people were always connected. Whatever happened to reading a book, or enjoying the scenery? I cannot say that I like this Nokia 888 form phone concept because I believe we are too connected to the internet as it is.
I do think the concept that the phone can form around your wrist, or clip to your pocket is great because many people who lose their phone or find it difficult to fit in their pocket will find this extremely beneficial. The fact that the other side of the phone is a touch screen is also a great idea. What I am also concerned with is how dependent it seems that we will become of this phone. In the YouTube video, the girl using the phone, uses it as an alarm clock, help her decide what to do today, a GPS system, a phone, the internet, and payment for a book she bought. What if it breaks? Or is lost? Will she know how to handle herself? I just fear for the next generation that they won’t learn how to do everyday activities because they might be so dependent on this technology.
Works Cited
"Form Follows You, Nokia 888 Concept Cell Phone | Tuvie Industrial Design and Future Technology." Tuvie Industrial Design and Future Technology - Automotive Design | Futuristic Gadget | Product Design. Web. 16 Mar. 2010.
"Future Cellphone:Nokia 888." HubPages. Web. 16 Mar. 2010.
"Narrowcasting Definition." BusinessDictionary.com - Online Business Dictionary. Web. 16 Mar. 2010.
Neuromarketing. Web. 16 Mar. 2010.
Nokia 888 - A Phone Of The Future - Pictures, Videos, Information. Web. 16 Mar. 2010.
"Nokia 888." HubPages. Web. 1662 Mar. 2010.
"Product Placement -." Wikipedia, the Free Encyclopedia. Web. 16 Mar. 2010.
"Purchasing Motivators." The Wiglaf Journal - Sales, Marketing, & Entrepreneurship. Web. 16 Mar. 2010.
"Rhetoric, Marketing and Research. Rhetoric in Advertising." B. Web. 16 Mar. 2010.
"What Is Narrowcast? - A Word Definition From the Webopedia Computer Dictionary." Webopedia: Online Computer Dictionary for Computer and Internet Terms and Definitions. Web. 16 Mar. 2010.
"WikiAnswers - What Is under the Radar Marketing." WikiAnswers - The Q&A Wiki. Web. 16 Mar. 2010.
"YouTube - Nokia 888 Design." YouTube - Broadcast Yourself. Web. 16 Mar. 2010.
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